For any blogger or business wanting to monetize its services and attract an online audience, having a website is essential. But designing a website which is appealing enough to the viewers is not that easy. Most businesses prefer seeking professional assistance from search engine optimization company while others take the matter into their own hands.
As mentioned above, designing a website is a complex process which requires specific skills set. Although there are various Content Management System or CMS through which you can create brilliant websites. WebPress is one such CMS besides plenty others on which you can build a professional looking website for free and run website SEO strategy.
So, how to start building a website on WordPress? What are some points to keep in mind while creating a WordPress website? Let’s find out!
Choosing the Right WordPress Theme
WordPress offers numerous free themes and website templates making it one of the most preferred CMS. For those who have no expertise in building a website can choose from the themes and simply start building.
So, what is WordPress Theme? Basically, the theme is the skin of the website. A particular theme determines how the website pages, design, image, and fonts would look like.
When choosing a WordPress Theme, keep your industry in mind. Your website should be able to meet the needs of your business. Whether you run an e-commerce business, a brick and motor shop, or a travel blog, choose a theme that defines your business. Most WordPress themes come with a demo or design preview. Checking the demo will help you visualize how your website would look once complete.
When selecting the theme for your website, make sure it is mobile-friendly and works perfectly on mobile devices.
Set Up an Ideal Site Navigation
Making a website appealing should not be your only focus. Having a well-organized site is as essential as having an appealing site. To keep your site organized, first review the content you need to put on the site and then ascertain on which page the content will go well.
Home page, About page, Service Page, Blogs page, Contact page are a few essential elements of a website.
Create Compelling Content
Content is one of the essential parts of any website. In fact, gathering and filling up a website with relevant and quality content is much tricky a task.
But before starting to compile your content, you must study your target audience. After all, your audiences are the one who will read the content. Figure out your target audience. Find out what kind of content they would like to read. How can you make your content appealing and relevant for your audience?
When curating content for your website, try to answer the queries of your viewers. Offer them effective solutions to their pain points.
Don’t Forget the Call to Action
Missing out Call to Action can bring a death warrant for your business. A good CTA is essential to conclude your website. You wouldn’t want your website visitor to simply visit your page and leave. Through clear and appealing CTA, you can invite your visitors to follow you on social media, subscribe to your newsletter or make a purchase.